Build thought leadership, increase brand awareness and affinity, and generate new business efficiently with our business content marketing programs.
In order to be effective, you need high-quality content that easily explains the services your business offers in a language your prospective leads easily understand. Meeting your leads where they are and on a playing field they are familiar with is an essential part of marketing your business. There are basically two types of written content:
Evergreen: Persistent, well-written content that describes your products/services, your team, and your experience. Evergreen content includes things like case studies, frequently asked questions, and other forms of downloadable content.
Time-Sensitive: These tend to be specific trending topics that are “newsworthy” but are not as likely to continue to drive traffic over time as evergreen content is intended to. Rather, in a time-sensitive piece of content, you will want to direct readers back to evergreen content. The most common forms of this type of content are blogs, news articles, reactionary pieces (op-eds), press releases, and blogs. Content marketing is a strategic approach that revolves around creating and distributing high-intent, relevant content to attract and retain clearly defined audiences.